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Cracker Jack Brand Needs More Dollars Over the last three years, Cracker Jack media spending was virtually zero, says a source at Grey Advertising in New York, which has had that account since 1975 for client Borden Foods. Borden Wednesday announced sale of the brand to Plano, Texas based Frito Lay (see story on page Monlcer Coats Men Mid-Length Doudoune Light Black 1 of this section). The creative on Cracker Jack will go to BBDO or DDB Needham in New York, both units of Omnicom Group and the principal agencies for Frito Lay. Team Frito Lay a Dallas agency named after the client does most of the media buying for the giant snacker. And wouldn t it be something if Cracker Jack wound up at DDB Needham? DDB Needham was created in a 1986 merger of Doyle Dane Bernbach and Needham, Harper Worldwide. Cracker Jack was a client of Doyle Dane in the mid 1960s. Cracker Jack is never going to measure up to the ad spending of a Doritos, for example, which in the first half of this year was backed by more than $20 million in media. Yet, Cracker Jack can be a fun product for the creatives to work on. And who knows, with a bit of scratch, it might get back to respectability in the coated caramel corn wars. Chanel new jewel on Mag Mile: Chanel Inc. s Arie Kopelman has no illusions of grandeur for the new Chanel boutique that just opened in the street level space in the Drake Hotel, fronting the Magnificent Mile. But that doesn t mean he hasn t charted a lofty sales goal for the Chanel crew that moved after 10 years across the street at 940 N. Michigan Ave. However, "Chicago can be No. 3," said Kopelman, Chanel president chief operating officer, during a quick trip from his Manhattan headquarters to oversee the opening. Chanel tightly guards figures, but indications are that the Chanel Chicago boutique may well be generating about $5 million in annual sales, probably ranking No. 5. Chanel has spent top dollar on its Moncler 2012 Men 0001 new 8,800 square foot location that s full of cheer. One new wrinkle: Chanel added fine jewelry, a unit managed by Barbara Drammis, recently with Trabert Hoeffer. Joining Chanel as fine jewelry coordinator is Ellen Blaschke, previously with Neiman Marcus. Betsy Dittman heads the Chanel boutique, moving up in June to director from assistant manager merchandising. As for Kopelman, he stayed at the Drake sort of minding the store in his sleep before heading back to New York Wednesday afternoon. His visit reminded him of when he came out for the 1968 Democratic convention. That s nearly three decades ago, and light years from the surge that North Michigan Avenue has witnessed, pushing hard to become the No. 1 retailing street worldwide. LeVan named Dominick s VP: Cynthia LeVan in the early 1970s was a part time deli clerk for a Dominick s in Mt. Prospect, making what she now recalls as $5 an hour. Not bad. She was attending William Rainey Harper College in Palatine and got an associate degree in interior design with intentions of pursuing such a career. She returned in 1987 to Dominick s Supermarkets Inc. (as the company is called now) as manager print advertising, later being named director of advertising. Moncler Men Thick White Hoodies With Blue Red Stripe She was elected a VP this week. LeVan reports to Herb Young, group VP sales and marketing of Dominick s. And to prove it s never too late to pursue an education, LeVan picked up a bachelor s degree in organizational behavior, with a minor in advertising, in 1995 from Northwestern University s downtown campus. The supermarket company has 88 stores under the Dominick s name and 17 Omni units. Other appointments: J. Walter Thompson USA Chicago promoted Lori Donchak to director account management. Donchak continues as executive VP/worldwide director in charge of client Kraft Foods. Also at JWT, Jim Hutchinson, a senior partner group management director, adds the post of director operations. Strictly Personal: Birthday greetings to Bernard F. Brennan, 59; Terri White, 33 (Romano Bros.); Paula Veale, 33 (Ad Council New York); Bernie Pitzel, 45; Mary Frances Fagan, 43; and Michael J. Corrao, 55 (Gingiss International).

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cream colors and celluloid dreams the course of researching a recent article about luxury brands living on after their namesake designers, I started thinking about on too. One of the most timeless Chanel pieces is the handbag, introduced Coco Chanel in 1955. Since over at Chanel in 1983, Karl Lagerfeld genius has been constant reinvention of signature a new generation. man does not let grass grow under his feet! have been thousands of variations on the 2.55 in the last 50 plus but this multicolored tweed version current obsession. love how it on spring color trend without going The tangerine leather woven through the chain handle is fun too. It looks like color will be strong going forward into next year, but think monochrome rather than the color clashing that so popular now for spring. 2011 2012 Cruise collection, shown Monday on the French Riviera, features updated versions of the lady suit in lemon yellow boysenberry ice cream shades. coincide Moncler Cartoon with the collection presentation, Lagerfeld released a new film, titled "The Tale of The Fairy," which he wrote and directed. The short is "Grey Gardens" gone glam. It follows the exploits of bickering Fashion Moncler Bady Quilted Hooded Down Jacket Light Blue sisters McMenamy and Anna Mouglalis) share a glorious the Riviera, as they drink champagne, flirt with men fairies), hit the roulette wheel and change in and out of a dazzling array of Chanel clothes. Clocking in at 30 minutes, "The Tale of the Fairy" is Lagerfeld ambitious film to date. Tom Ford better watch his back! Booth Moore Upper photo: Chanel bag, $2,800. Credit: Chanel Lower photo: Runway looks from the 2011 2012 Chanel Cruise collection show at the Cap d on the Moncler Moka Women Down Coats Blue French Riviera on Monday. Credit: Vincent Kessler / Reuters

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