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Moncler Down Men Vest Tapajos Collar Hooded Black

that man smells familiar As nostalgia for the early 1960s persists, a few men s fragrances from that period are getting a second look. Their names evoke two button Botany 500 suits and martinis sipped in a 707 s front cabin: Eau Sauvage, Habit Rouge, Pour Monsieur. And although sales are a fraction of the overall market for fine men s fragrances in the United States, experts in the field acknowledge their lasting relevance. "They re like benchmarks anything that comes after is almost always a direct descendant," said Grant Osborne, founder and editor of Basenotes, a website for perfume enthusiasts. Guerlain Vetiver, based on the aromatic grass and introduced in 1961 after similar scents by Givenchy (1959) and Carven (1957), continues to beget modern iterations such as Grey Vetiver, by Tom Ford. These classic men s fragrances "left very long lasting impacts on how people develop perfumes," said Eddie Roschi, a founder of Le Labo artisanal perfumery in New York. "You look at what Guerlain did with vetiver, and so much of it has been copied. In some countries you can smell it in the subways because everyone wears it." (In Europe, the classics still sell as if it s 1969. Last year, Eau Sauvage was the third bestselling men s fragrance in France, according to the NDP Group, a market research company.) The vogue for all things retro is a marketing opportunity not lost on perfume makers. Christian Dior promoted Eau Sauvage with a print and TV campaign built around a 1966 photo of French actor Alain Delon. (The music for one commercial was a snippet from the theme of "Mad Men.") In an age when hip young people transformed the flat lining Pabst Blue Ribbon and Parliament brands into winking fashion statements, it makes sense that artifacts such as Eau Sauvage and Habit Rouge might follow. Indeed, the venerable Old Spice has been brand extended so deftly that most younger users are probably Moncler 2013 Winter unaware that the formula dates to 1938 or was derived from a women s perfume. Last year, the flagship Old Spice line, including the original aftershave in a buoy shaped bottle, grossed $33 million at mass merchandise outlets excluding Wal Mart, according to Symphony IRI, a Chicago based market research company. Meanwhile Brut, which was introduced in 1964 and endorsed by Joe Namath during his heyday, grossed $9 million. "Brut is an amazing foug said Roschi, referring to the lavender based fragrance family 2014 Moncler Lucie New Pop Star Women Down Coat Long Red also including Canoe (introduced in 1936 and still in production). But for a generation raised on CK Be and body sprays such as Axe, retro scents aren t necessarily an easy sell. At Beverly Hills Perfumery, which stocks a comprehensive collection of vintage perfumes, owner Fashion Moncler Men Down With Hooded Zip Blue Vest Alan Berdjis sprayed a test card with Pour Monsieur and took a long sniff. "It s kind of a thin, creamy citrus," he said approvingly. But Berdjis, 30, added, "If you introduced this today, and it did not have the Chanel brand recognition, I don t think it would do well."

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Apple retains Fashion Moncler Down Coats Women With Rabbit Hat Black coolest brand title Apple has retained its title as the coolest brand in Britain while big luxury names have pushed everyday products out of favour, according to an annual survey. The CoolBrands list has Aston Martin and Rolex in second and third place, as voted by 3,000 consumers and a panel of 38 "key influencers" such as television chef Gizzi Erskine and model Daisy Lowe. Everyday brands that dominated last year s top 20, such as Haagen Dazs, Ben Jerry s and Vogue, dropped down the ranking to be replaced by luxury names including Chanel (13), Prada (14) and Alexander McQueen (19). Nike took fourth place, followed by Glastonbury and YouTube, while Google Moncler Women Goose Coats Mein Belt Buttons Brown and Twitter both dropped from their place in last year s top five to seventh and eighth places respectively. BBC iPlayer also dropped from last year s sixth position to 16, Skype fell out of the top 20 altogether, while music streaming service Spotify is the only new digital entry at 20. Both Selfridges and Liberty failed to place within the top 20, having featured at 14 and 10 last year, meaning no retailers made the top group. Stephen Cheliotis, chairman of the CoolBrands council, said: "While Apple remained number one this year, question marks remain as to how long they might hold this position in the face of an increasingly competitive set of rivals. "Overall the top 20 saw a definite swing back to luxury brands as the affordable everyday brands Moncler Jumper slipped back. "Fashion brands came back to the fore, with sport and music brands becoming more conspicuous. "Whether it s due to strong heritage, product quality or quite simply a correlation with the reviving British economy, this year s CoolBrands list shows an increasing number of luxury brands are back at the top of the cool list, reversing last years trend of affordable everyday luxuries dominating."

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