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Moncler Scarf Cap Black Red White

Moncler Scarf Cap Black Red White

60 Minutes on Eyewear and Luxottica xpost FP I spent a lot of time working in this industry as a management consultant, doing work on everything from marketing to operations to manufacturing, and can say this piece is very much a hit job that misses the point. I said it in many threads here, too. There are some very big issues. The one that irks me the most is when she demands an answer to why, if they own the entire vertical, the products aren cheaper in their own stores. Are iPads cheaper in the Apple store? No, because then no one would buy one from Best Buy, and Best Buy would sue them for being anti competitive. It a question naive to the point of stupidity, but Stahl asks it in a way that gets people to believe it fair. Luxottica doesn dominate the eyewear industry, they dominate the luxury eyewear industry. There are significantly more cheap Walmart sunglasses sold than Luxottica could ever hope to. Luxottica only plays in the over $50 area, and, even then really more the over $100 area. And their overall margins aren as good as people make it out to be. They had something along the lines of $900MM in operating income on $7.4B in net sales. That good, but not incredible. The bottom line, though, is that this is a fashion company. Luxury fashion, in most cases. That depends on cost and a feeling of exclusivity. You can buy a Chanel bag in Walmart hell, if you don live near a major city you likely dozens, or hundreds, of miles from where you can buy a Chanel bag. So why should Chanel sunglasses be different? Chanel doesn think it should be, so Chanel won license out to anyone not maintaining their brand prices and exclusivity. There good reason for this, even with RayBan. Moncler Branson Mens Down Jackets With Hat Brown RayBan was owned by B for years, and B brand team stopped really caring about exclusivity. They started overproducing and dumping. In the late 80s you could find RayBans extremely cheap in gas station convenience stores across America. They became what people nerdy uncle wore because he accidentally sat on his pair of Foster Grants and these were the same price at the same store. So people stopped wearing RayBans. For the first time in their history they became uncool, and in the 90s they were the butt of jokes (along with Member Only jackets.) Wearing RayBans was like wearing bootcut jeans or super tall spiked hair would be today it was a sign you were a decade or more behind the times. The brand plummeted, and B sold it to Luxottica. Luxottica took all the original machinery and moved it to Italy. They basically pulled it off the shelves in this time. They made it scarce. Then they came back at higher prices with "Made in Italy" stamped on it. It surged again. Coincidence? Not according to basic fashion rules. Brands need some semblance of unattainability to be popular. I can really think of any industry where the cheapest is the most liked. In any case, I probably still under NDA on cost structure, but just know that a pair of lenses in your RayBans cost more to make than the entire selling price of those sunglasses you can buy at the gas station down the street. They more likely to have UV protection, as no one checks cheap sunglasses and some are sneaking in with stickers and no protection, and that UV protection will last, because some cheap sunglasses just have a cheap UV protecting coating that will rub off when you clean them on your shirt. The lenses will be more clear, too, as cheap sunglasses tend to be mirky. Your RayBans will also have hydrophobic coating and backside anti reflective coating. The frame designs, particularly on the aviators, could be better in many cases, but Luxottica is preserving the original designs. Yeah, your 3025s feel flimsy, but it a classic design that they aren messing with. None of this means you need to buy $150 sunglasses for something decent. But, by and large, you really do need to spend $50ish. I remember taking samples of some expensive glasses back from one of the manufacturing facilities and giving them to a few female friends that only wore $15 or under sunglasses. They flipped out over how much more clearly they could see, and these were sunglasses used for a demonstration and were filthy with fingerprints. There a definite difference, but also a point of diminishing returns. Honestly, I think it worthwhile to save up and go for Persol if you can. I believe some people here have found reputable eBay sellers that have them for $120 $150. Everything about Persol will be better. I like Oliver Peoples, too, which Luxottica technically owns but hadn been terribly involved with (Oakley bought OP, Lux bought Oakley, Oakley runs OP) but Persol is absolutely a better product. Persol was perfectly positioned for the RayBan overflow. Around 2010 or 2011 RayBan really hit critical mass in NYC, where every single person on a sunny day in Manhattan had a pair. Persol became the exclusive, then. If you lived Moncler Down Jackets Men No Hat Deep Blue in Manhattan, you wanted to be seen in RayBans, but if you wanted to seem just a bit cooler, and more important, you had Persols. It douchey, sure, but walk down to Wall Street and look at anyone under 35 they in Persols. There are enormously underpenetrated areas, most specifically Asia (not Australia) and South America. Expect Brazil to be their second or third biggest country in a few years, same for most luxury brands. And while $900MM isn anything to sneeze at, it isn indicative of the monopoly with 600% markup for pure profit that some claim. Their stock won move huge amounts because it largely family owned, though. And most of their competitors are in other areas, too. Marchon is owned by VSP, who bought them to offer more complete insurance services to doctors (kind of the opposite of how Lux bought EyeMed to sell more frames.) Saffilo is tiny, I believe lesser quality, and always makes bad decisions (buying Solstice Moncler Womens Jackets Uk to compete with SGH then basically doing nothing with it other than rot.) Marcolin makes predominantly garbage and then Tom Ford. The best way to get around Lux is to buy from a small, handmade company. All the others are obsessed with cutting costs, a smaller company isn And, incidentally, Luxottica isn They are pretty content sinking money into production, knowing that their vertical lets them make it up elsewhere. The Italian production is pretty intense. Oakley as well. Yeah, I known about Luxottica for a while and I agree with you on this point of contention (along with a few others). While judgeholden72 did a decent job of explaining things, it really feels like PR for Luxottica (and Persol in specific). Lenses do not cost as much to make as they claim. His post is disputed by what was in the news report alone when they mentioned that the sales are for up to 20x the amount of the cost to produce. The CEO of that company had the smoothness of a mafia don. Seriously, watching him was laughable. Admittedly most CEO would try to say the same thing in defense of their company (rightly or wrongly) but the way he did it was just smooth. They bought out Oakley, they didn merge. They have a straight up monopoly on the market but because they an Italian company and nobody cares enough, nothing will be done about it. I just surprised at how many people are siding with the guy just because he did a half (yes, half, it wasn that good) job of trying to explain things after claiming to be a consultant. In regards to the Apple comparison, no, doesn work. Apple products do have competition and they do lower the prices of models over time. The same pair of Oakley Juliet have gone up over 100.00usd from what they used to be years ago. Why? Cause you don have any choice, that why. OK, let toss the tech analogy out the window for the sake of argument and go with strictly fashion. There are still many makers of watches and you can get all kinds for prices that range from low to high. Therefore when you buy different brands, there are over a dozen different movement makers. Because of that, the competition is truly there not only because of name brand but because of a (potential at least) difference in quality. A Rolex is literally an entirely different watch from a Breitling, they not the same thing with two different brand names stamped on them and a design tweak. So if Rolex don perform well, eventually their brand name will become less valuable and the price will drop. In the case of Oakley Ray Ban etc they all made by the same company using the same techniques and the same workers. There no difference aside from design. That would be fine if they didn jack up the prices on all of their lines to make it seem as if some (prestige pricing, right?) were more valuable than others. Thus there no actual competition in the marketplace, it faked. When you control the market, the prices are no longer set by supply/demand, they set by the producer. Now sure, people could just stop buying them entirely but they can no longer buy alternatives (aside from extremely cheaply made sunglasses, but then that not really the same thing). So in order to buy a decent pair of sunglasses, you going to end up buying them from that one company. Monopoly. It an actual word, with a definition and most of society has pretty much agreed it a bad thing. You can argue for it all you want but the question isn whether a monopoly is good or bad, right now it only if Luxottica has gotten to that point or not. I say it has and you free to say it hasn Good question. I was speaking mostly about sunglasses. Lux obviously has more of a stranglehold over the US optical system, but even then, just the big retail chains. Your insurance is probably VSP, which won work with their retail. But the lenses are a medical device. The frames are a fashion product. The extent of how "medical" they are is very much a US thing, as well, due to the power of the AOA. Go to almost any other country and a doctor is not involved in the process (British Columbia is either the only Canadian province that does or does not, I can remember.) In most of the world you walk into an optical shop, have your prescription quickly taken, and that it. The pair I got in China was done by a very, very meticulous girl probably making $0.25 an hour, but man was she thorough. And even in the US, many of the online companies don really require a doctor. Zenni has no prescription verification process, which isn really legal, but they aren really a US company. Most of the ones doing all the labor overseas will let you put anything in your order and happily ship it to you.

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Moncler Scarf Cap Black Red White

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