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The Weather Channel Coverage of Hurricane Irene Aims to Keep Consumers Safe ATLANTA, Aug. 25, 2011 /PRNewswire/ For The Weather Channel Companies (TWCC), keeping people prepared and safe during severe weather events is the company s number one priority. Therefore, the company is taking extensive measures across TV, online, mobile, radio and social media to keep viewers Moncler Body Warmers and users informed as Hurricane Irene progresses up the East Coast, affecting up to 55 million people. These measures include: TV: The Weather Channel is pre empting long form programming to cover Hurricane Irene 24/7 for the foreseeable future. On camera meteorologists stationed throughout points in Hurricane Irene s path along the East Coast include: Mike Seidel Outer Banks, NC (currently Nags Head, NC)Eric Fisher Norfolk, VAStephanie Abrams Outer Banks, NC (currently Duck, NC)Adam Berg Jersey Shore area (currently Asbury Park, NJ)Jim Cantore New York City area (NOTE: These locations are fluid and may change quickly depending on Hurricane Irene s path). Sirius XM Radio: Beginning today, Sirius XM Radio will air The Weather Channel television feed on Sirius channel 184 and XM channel Fashion Moncler Slippers Blue Rubber Sole Grey Cow Leather 1 to help those in the path of the hurricane track the progress and severity of the storm. In addition, SiriusXM s Road Dog Trucking Radio, channel 106, will keep the nation s truckers updated with information on highway closures and weather. with extended coverage and local updates from The Weather Channel air hourly on SiriusXM s First Traffic and Weather, channels 132 to 140. TWC Radio: TWC Radio meteorologists will provide our radio affiliates along the East Coast with up to the minute news and updates on the storm s progression. The most up to date news and information on current tropical systems, an interactive hurricane tracker map, hurricane preparation tips, and historical data on past storms. ET will allow users to ask questions and get real time severe weather updates and information directly from TWC experts, meteorologists, and local affiliates. MOBILE: TWC App: Consumers will have access to severe weather alerts on TWC mobile apps on multiple devices. SOCIAL MEDIA: The Weather Channel Social: This is a collection of highly localized, filtered Tweets about weather and its impact in local areas. During Irene, impacted consumers can turn to Twitter and The Weather Channel to share their experiences. For example, here s what people in NYC are saying now: /social/fullfeed/New+York+NY+USNY0996. If evacuation is necessary, evacuees can provide their own updates using Ireneevacinfo. Preparedness Tips: TWC cable affiliates can sign up for Be Ready, Weather or Not, a weather safety and preparedness campaign, developed in partnership with FEMA and the American Humane Association. TWC is encouraging its cable affiliates to post provided safety tips, prepared by TWC hurricane expert Dr. Rick Knabb, on their websites to provide critical information to customers. There is already proof people are closely watching The Weather Channel for Hurricane Irene s progress: TWCC s new initiative, The Weather Channel Social, is seeing an increase in weather related Tweets from Twitter. One example: TWC mobile web saw more than 9.7 million page views on Wednesday and 8.1 million on Tuesday. About The Weather Channel Companies The Weather Channel companies (TWCC) are made up of The Weather Channel television network, The Weather Channel digital properties, and WSI. households. TWCC also operates Weatherscan a 24 hour all local weather network; The Weather Channel Radio Network; and The Weather Channel HD. WSI, headquartered in Andover, MA, primarily provides business to business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group Moncler Mens Jackets Goose Down Collar Zip Red and Bain Capital.

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